OUP ELT has published an article on its blog titled ”Reading for pleasure: appealing to learners, not readers”.
OUP ELT team says, “How do we get our students to read, to read a lot, and equally important, to enjoy the experience? Reacting to what my students like to do, I focus on establishing a positive reading environment. They frequently talk to each other about movies, music, and television. I add books to this list. I appeal to them not as readers, but as people and so my class library is part of a social environment.”