‘Make Sure and What?’

literalminded has published article on ‘Make Sure and What?’

Ben Zimmer> passed an interesting coordination my way, from Buzzfeed, from an article on a new website called Agency Wank, which “is collecting the wankiest, cringiest copy lines from ad agency websites”:

Make sure and bookmark and visit Agency Wank. It’s updated daily.

Something about the phrase is a little odd. Not actually bad, but enough to stumble over and notice. It wasn’t the make sure and instead of make sure to(or be sure and). That’s interesting, but not odd. Like the idiom try and X, the phrase make/be sure and X is an example of asymmetric coordination. Make sure and go doesn’t mean the same thing as go and make sure.

Was it the coordination of the two verbs bookmark and visit after make sure? This coordination is a symmetric one; visit and bookmark Agency Wank means the same as bookmark and visit Agency Wank. So maybe the coexistence of an asymmetric and a symmetric coordination in the same verb phrase is what’s sounding strange.

Or not. I went to COCA and found 17 hits for the asymmetric make sure and X. In 15 of them, X consisted of just one VP, but two of them had two–nay, three or four:

  • So make sure and cultivate those and hug togethercry together, and just be community.
  • You make sure and come back and drop by and visit us again.

Those sound fine to me. OK, so maybe it was the fact that X does not consist of two coordinated VPs, but a single VP consisting of two verbs (bookmark, visit) and a shared direct object (Agency Wank). But why should that make a difference? Make sure and X is OK; bookmark and visit Agency Wank is OK; why wouldn’t make sure and bookmark and visit Agency Wank just as good?

I don’t know. I decided to go beyond Google and search Google for “make sure and * and *” and “try and * and *” to see if I could find other examples, and hear how they sounded. What I founded sounded OK:

  • Don’t try and mix and match print tops with your print jeans. (link)
  • To try and equalize and standardize child support throughout CA, the legislature created an algabraic equation….(link)
  • requiring students to try and recall and record information gathered in classroom interaction (link)

You might be able to throw out the first one if you take mix and match to be an idiom that acts as a single verb. But not the other two. After reading a few examples like those, I had to wonder what could possibly have made the original example stand out. Now I notice that all the new Google examples have try and X instead of make sure and X, but if I blame the weirdness on that, I’m just looking for a scapegoat. In fact, looking at the original example again, I have concluded…

…that actually, it’s not so bad. That’s the trouble with poking around at weird syntax. Repeat it enough, and unlike individual words, what started off as an odd phrase starts to sound better. I’m OK with Make sure and bookmark and visit Agency Wank now. And what’s more, just look what else I found in my search:

Download : ‘Make Sure and What?’

literalminded’s Blog

— Om Joshi

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